Ahhh Mondays! I usually spend most of my Monday figuring out what I have to accomplish the rest of the week. This week I have ad composition to do, work on the new layout of the magazine, set up the photo studio so we can do our own photography, start getting my act together for the TNNA trade show, and get all of my editorial content to my Assistant Editor, Ann Blalock. I hate to admit this but these were also my goals for last week. I work long days but so much is going on with the magazine right now that it isn’t hard to be derailed by little projects that crop up on a daily basis. The good news is that the new web site is up and working and we have streamlined many of the systems we use to track subscribers, advertisers and shops. The work is at times overwhelming but always very rewarding.
I’m excited about the July/August issue. The stories are coming in and they are great. I was worried when I took over the magazine that I would have a hard time finding people to contribute content. That has not been the case. Designers and writers have been very generous with their work. The quality of the designs and writing is amazing. I can’t wait to share it all with the subscribers.
I want to encourage needlepoint enthusiasts to submit designs and articles to Needlepoint Now. What am I looking for? I’m looking for new designs that have not been published. You do not need to have the directions all nicely laid out. Wonder Jean the Charting Queen will build all of the charts and we can assist in the written instructions for projects. I am always on the lookout for interesting stories about stitchers or pieces of needlepoint as well as projects. What can I offer you? Mostly the opportunity to be published but I also trade with ad space.
Today is May 11th and effective today the Post Office has had another 2¢ rate increase. The magazine has not had a price increase since it started in 1999. As much as I don’t like to do it, I have to increase the subscription price of the magazine. A single issue will go up from $6 to $7. A one year domestic subscription will go from $32 to $38. Jay, the husband and CFO, informed me that this was about a 18.75% increase and the Post Office has increased their prices by 37.5% since 1999. Paper prices have also sky rocketed. Price increases are a tough decision to make as a new owner. I truly don’t know how Joyce avoided raising the subscription price for eleven years.
Now that I’ve broken that bad news I must get back to work. I must focus! I must produce a quality magazine that the subscribers will love…